![]() ![]() He reveals that you may not be using those traits in the moments when you need them the most. In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks a new question: “Who or what needs to show up to make success inevitable?” Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’ Now, Todd Herman-backed by scientific research and countless stories from the real world-will show you how to tap into the human imagination to unleash a new version of yourself, ready-made to kick-ass. What if the games you played as a child were the greatest gift to helping you achieve more today?īefore stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination. Todd Herman’s tools and strategies will blow your mind and change your life. He also talks about how to introduce this method to our kids. In an exclusive Q&A session with Dad Edge Alliance members, Todd reveals how to develop alter egos for the different playing fields of life, and how to activate our secret identities to instantly show up the way we want in the toughest situations. Todd Herman is the author of the wildly popular bestselling book, The Alter Ego Effect, in which he explains the fastest way to transcend fear and self-limiting beliefs by creating alter egos. ![]()
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